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selective recruitment

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1 selective recruitment

Иммунология: избирательный рекрутинг (лимфоцитов под влиянием антигена или антигенспецифического фактора), селективный рекрутинг (лимфоцитов под влиянием антигена или антигенспецифического фактора)

Универсальный англо-русский словарь > selective recruitment
2 selective recruitment

избирательный [селективный] рекрутинг ( лимфоцитов под влиянием антигена или антигенспецифического фактора)

Англо-русский словарь по иммунологии > selective recruitment
3 selective

[sɪ'lektɪv]
aggettivo

1) (positively biased) [memory, school] selettivo; [admission, education] basato su criteri selettivi

selective recruitment — selezione professionale

he should be more selective about the friends he makes — dovrebbe scegliere meglio i suoi amici

2) (negatively biased) [account, perspective] tendenzioso

3) agr. [weedkiller, breeding] selettivo

* * *

[-tiv]

adjective (having the power of choice and using it, especially carefully: She is very selective about clothes.) selettivo

* * *
selective /səˈlɛktɪv/
a.

1 ( anche scient.) selettivo: selective absorption, assorbimento selettivo

2 (comm.: di cliente) selettivo; esigente

● (mil. e sport) selective fire, fuoco automatico □ (demogr.) selective immigration, immigrazione selezionata □ ( USA, un tempo) selective service, coscrizione; servizio militare obbligatorio □ (econ.) selective strike, sciopero a scacchiera
selectively avv. selectiveness n. [u].
* * *
[sɪ'lektɪv]
aggettivo

1) (positively biased) [memory, school] selettivo; [admission, education] basato su criteri selettivi

selective recruitment — selezione professionale

he should be more selective about the friends he makes — dovrebbe scegliere meglio i suoi amici

2) (negatively biased) [account, perspective] tendenzioso

3) agr. [weedkiller, breeding] selettivo

English-Italian dictionary > selective
4 recruitment

рекрутмент, рекрутинг ( постоянное обновление пула иммунокомпетентных клеток)

selective recruitment — избирательный [селективный] рекрутинг ( лимфоцитов под влиянием антигена или антигенспецифического фактора)

Англо-русский словарь по иммунологии > recruitment
5 selective

selective [sɪˈlektɪv]

adjective

sélectif

* * *
[sɪ'lektɪv]
adjective

1) ( positively biased) [memory, recruitment] sélectif/-ive; [admission, education] basé sur la sélection

she should be more selective about the friends she makes — elle devrait mieux choisir ses amis

2) ( negatively biased) [account, perspective] tendancieux/-ieuse

3) Agriculture [weedkiller] sélectif/-ive

selective breeding — sélection f artificielle ( en élevage)

English-French dictionary > selective
6 selective

selective adj

1 ( positively biased) [memory] sélectif/-ive ; [recruitment, school] sélectif/-ive ; [admission, education] basé sur la sélection ; she should be more selective about the friends she makes/about what she reads elle devrait mieux choisir ses amis/ses lectures ;

2 ( negatively biased) [account, perspective] tendancieux/-ieuse ; the media were very selective in their coverage of events les médias ont couvert les événements de façon tendancieuse ;

3 Hort [weedkiller] sélectif/-ive.

Big English-French dictionary > selective
7 selective

- tiv

adjective (having the power of choice and using it, especially carefully: She is very selective about clothes.) selectivo

selective

tr[sɪ'lektɪv]

adjective

1 (specific) selectivo,-a; (not general) parcial

■ selective strike huelga parcial

■ selective weed killer herbicida selectivo

2 (discriminating, choosy) exigente, selectivo,-a

■ I'm very selective in my reading soy muy selectivo con lo que leo

■ she's very selective about the people she goes out with es muy selectiva con la gente con quien sale

\

SMALLIDIOMATIC EXPRESSION/SMALL

selective service SMALLAMERICAN ENGLISH/SMALL servicio militar obligatorio

selective [sə'lɛktɪv] adj

: selectivo

selective

adj.

• selectivo, -a adj.

sɪ'lektɪv
adjective

a) <control/recruitment> selectivo; < reporting> parcial

selective education — sistema que emplea un procedimiento selectivo para la admisión de alumnos en determinadas escuelas

selective service — (AmE) servicio m militar obligatorio, conscripción f (AmL)

b) ( discriminating)

to be selective: he's fairly selective about who he mixes with — elige or escoge mucho sus amistades

[sɪ'lektɪv]
1.

ADJ selectivo

one has to be selective — hay que escoger

2.

CPD

selective breeding N — cría f selectiva

selective memory N — memoria f selectiva

* * *
[sɪ'lektɪv]
adjective

a) <control/recruitment> selectivo; < reporting> parcial

selective education — sistema que emplea un procedimiento selectivo para la admisión de alumnos en determinadas escuelas

selective service — (AmE) servicio m militar obligatorio, conscripción f (AmL)

b) ( discriminating)

to be selective: he's fairly selective about who he mixes with — elige or escoge mucho sus amistades

English-spanish dictionary > selective
8 избирательный рекрутинг

Immunology: selective recruitment (лимфоцитов под влиянием антигена или антигенспецифического фактора)

Универсальный русско-английский словарь > избирательный рекрутинг
9 селективный рекрутинг

Immunology: selective recruitment (лимфоцитов под влиянием антигена или антигенспецифического фактора)

Универсальный русско-английский словарь > селективный рекрутинг
10 selección

f.

1 selection, choice, option, pick.

2 screening.

* * *

selección

► nombre femenino

1 (gen) selection

2 DEPORTE (gen) team; (fútbol) squad

\

FRASEOLOGÍA

selección nacional DEPORTE national team

selección natural natural selection

* * *

noun f.

selection

* * *

SF

1) (=acción) selection

selección biológica — natural selection

selección múltiple — multiple choice

selección natural — natural selection

2) (Dep)

selección absoluta, selección nacional — national team, national side

3) pl selecciones (Literat, Mús) selections

* * *

femenino selection

la selección de los candidatos fue muy difícil — selecting o choosing the candidates was very difficult

hizo una selección de los mejores — she selected the best ones

la selección nacional — (Dep) the national team

hoy juega la selección — Spain (o Colombia etc) are playing today

- selección natural

* * *

= recruitment, selection, selectivity, winnowing, screening, recruiting, selective listing, pick, sift, targeting, vetting, draft.

Ex. For 'concept' may be read any relatively elementary term such as Libraries, Staff, Buildings, recruitment, Chemistry.

Ex. Unfortunately documents which present dilemmas in the selection of author headings are present in even the smallest library collections.

Ex. These have the advantages of economy, and (if the subscriber desires) selectivity because the records on the proof sheets are divided into broad categories which can be obtained separately.

Ex. The chairwoman of the board had decided that as part of the screening process those who had successfully survived the initial winnowing should furnish the board with tangible evidence of how they might perform on a specific assignment.

Ex. Proper screening of job applicants can add to the security of the library without adding significantly to the budget.

Ex. Successful recruiting of strong faculty requires some drastic shifts in thinking about what librarianship is as a discipline.

Ex. A selective listing of major business information data bases is provided.

Ex. The October 2002 issue of CONVERGE magazine lists their picks for the 'Shapers of the Future 2002' -- 'today's leaders and innovators who have dreamed and accomplished mighty things in technology and education'.

Ex. The method of work agreed was that the chairperson would make a first sift of proposals and divide them into two groups.

Ex. An analysis of customers in terms of benefits can inform effective segmentation, which in turn can lead to more efficient targeting of resources.

Ex. Criminal record checks have been an accepted form of pre-employment vetting for those with access to children for some years.

Ex. Nevada's all-time leading scorer is leaving school to get a head start on the NBA's 2007 draft.

----

* barra en vídeo inverso de selección en pantalla = highlighting bar.

* botón de selección = radio button.

* caer por selección = drop.

* casilla de selección = check box [checkbox].

* comité de selección = screening panel, search and screen committee, search committee.

* criterio de selección = selection criterion.

* herramientas para la selección = selection tools.

* instrumento de selección = selection aid.

* lista de selección = pick-list.

* procedimiento de selección = selection procedures, screening procedure.

* proceso de selección = screening process, selection process.

* realizar una selección = undertake + selection.

* recuadro de selección = check box [checkbox].

* responsable de la selección = selector.

* selección de documentos = document selection, selection of documents.

* selección de fondos = stock selection.

* selección de la pareja = mate selection.

* selección de libros = book selection.

* selección de material = materials selection.

* selección de personal = personnel recruitment.

* selección de productos = merchandise selection.

* selección de términos = extraction of terms, term selection.

* selección de textos = selected writings.

* selección natural = natural selection.

* sistema de selección = vetting system.

* ventana de selección = dialogue box.

* * *

femenino selection

la selección de los candidatos fue muy difícil — selecting o choosing the candidates was very difficult

hizo una selección de los mejores — she selected the best ones

la selección nacional — (Dep) the national team

hoy juega la selección — Spain (o Colombia etc) are playing today

- selección natural

* * *

= recruitment, selection, selectivity, winnowing, screening, recruiting, selective listing, pick, sift, targeting, vetting, draft.

Ex: For 'concept' may be read any relatively elementary term such as Libraries, Staff, Buildings, recruitment, Chemistry.

Ex: Unfortunately documents which present dilemmas in the selection of author headings are present in even the smallest library collections.

Ex: These have the advantages of economy, and (if the subscriber desires) selectivity because the records on the proof sheets are divided into broad categories which can be obtained separately.

Ex: The chairwoman of the board had decided that as part of the screening process those who had successfully survived the initial winnowing should furnish the board with tangible evidence of how they might perform on a specific assignment.

Ex: Proper screening of job applicants can add to the security of the library without adding significantly to the budget.

Ex: Successful recruiting of strong faculty requires some drastic shifts in thinking about what librarianship is as a discipline.

Ex: A selective listing of major business information data bases is provided.

Ex: The October 2002 issue of CONVERGE magazine lists their picks for the 'Shapers of the Future 2002' -- 'today's leaders and innovators who have dreamed and accomplished mighty things in technology and education'.

Ex: The method of work agreed was that the chairperson would make a first sift of proposals and divide them into two groups.

Ex: An analysis of customers in terms of benefits can inform effective segmentation, which in turn can lead to more efficient targeting of resources.

Ex: Criminal record checks have been an accepted form of pre-employment vetting for those with access to children for some years.

Ex: Nevada's all-time leading scorer is leaving school to get a head start on the NBA's 2007 draft.

* barra en vídeo inverso de selección en pantalla = highlighting bar.

* botón de selección = radio button.

* caer por selección = drop.

* casilla de selección = check box [checkbox].

* comité de selección = screening panel, search and screen committee, search committee.

* criterio de selección = selection criterion.

* herramientas para la selección = selection tools.

* instrumento de selección = selection aid.

* lista de selección = pick-list.

* procedimiento de selección = selection procedures, screening procedure.

* proceso de selección = screening process, selection process.

* realizar una selección = undertake + selection.

* recuadro de selección = check box [checkbox].

* responsable de la selección = selector.

* selección de documentos = document selection, selection of documents.

* selección de fondos = stock selection.

* selección de la pareja = mate selection.

* selección de libros = book selection.

* selección de material = materials selection.

* selección de personal = personnel recruitment.

* selección de productos = merchandise selection.

* selección de términos = extraction of terms, term selection.

* selección de textos = selected writings.

* selección natural = natural selection.

* sistema de selección = vetting system.

* ventana de selección = dialogue box.

* * *

selección

feminine

(acción) selection; (conjunto de cosas, personas) selection

la selección de los candidatos fue muy difícil selecting o choosing the candidates o the selection of the candidates was very difficult

una empresa de selección de personal an employment o a recruitment agency

una selección representativa de su obra a representative selection o sample of her work

hizo una selección de los mejores she selected the best ones

la selección nacional ( Dep) the national team

hoy juega la selección Spain ( o Colombia etc) are playing today

Compuesto:

selección natural

natural selection

* * *

selección sustantivo femenino
selection;
◊ hizo una selección de los mejores she selected the best ones;

la selección mexicana (Dep) the Mexican national team
selección sustantivo femenino
1 selection
2 Dep team
la selección nacional, the national team

' selección' also found in these entries:
Spanish:
dedo
- criba
English:
array
- narrow
- range
- seed
- selection
- trial
- choice
- for

* * *

selección nf

1. [acción] selection;

hizo una selección de los cuadros más interesantes he made a selection of the most interesting paintings;

una prueba de selección de candidatos a candidate selection test;

test de selección múltiple multiple-choice test

Comp
selección natural natural selection;
selección de personal recruitment

2. [equipo] team;

selección (nacional) national team

* * *

selección

f selection;

selección de residuos waste separation

* * *

selección nf, pl - ciones

1) elección: selection, choice

2)

selección natural : natural selection

* * *

selección n

1. (en general) selection

el proceso de selección the selection process

2. (en deporte) team

la selección española ganó por 3 1 a la brasileña Spain beat Brasil 3 1

Spanish-English dictionary > selección
11 sélection

sélection [selεksjɔ̃]

feminine noun

   a. ( = action) selection

• sélection naturelle (Biology) natural selection

• il y a une sélection (à l'entrée) (School, university) admission is by selective entry

• faire or effectuer une sélection to make a selection

   b. [de produits, œuvres] selection

   c. ( = équipe) team ; (Football, Rugby) line-up

• la sélection française au festival de Cannes the French films selected to be shown at the Cannes film festival

• il a 20 sélections à son actif en équipe nationale he's won 20 caps for his country

• match de sélection trial match

• épreuves de sélection selection trials

* * *
selɛksjɔ̃
nom féminin

1) gén, Biologie selection; ( pour un emploi) selection process

sélection à l'entrée — selective entry

2) ( choix) selection, choice

3) Sport ( choix) selection; ( équipe) team

épreuve de sélection — trial ( pour for)

* * *
selɛksjɔ̃ nf
1) (action de sélectionner) selection

2) (= choix) selection

faire une sélection parmi; opérer une sélection parmi — to make a selection from among

3) SPORT (= équipe)

la sélection nationale — the national team

épreuve de sélection — trial

* * *

sélection nf

1 ( de candidats) gén selection; ( pour un emploi) selection process; opérer une sélection parmi to make a selection from; sélection par or sur examen selection by exam; sélection à l'entrée selective entry;

2 (de titres, livres, films) selection, choice; sélection hebdomadaire (de journal, revue) weekly choice;

3 Sport ( choix) selection; ( équipe) team; comité de sélection selection committee; sélection nationale/française national/French team; match de sélection trial match; épreuve de sélection trial (pour for); avoir 20 sélections en équipe nationale [joueur] to have been capped ou tapped 20 times for the national team;

4 Agric, Biol selection; sélection génétique/naturelle genetic/natural selection.

[selɛksjɔ̃] nom féminin

1. [fait de choisir] selection

opérer une sélection parmi 200 candidats to make a selection ou to choose from 200 candidates

sélection à l'entrée UNIVERSITÉ selective entry (UK) ou admission (US)

sélection professionnelle professional recruitment

2. [échantillon] selection, choice

3. SPORT [équipe] team, squad

4. BIOLOGIE

sélection naturelle natural selection

5. RADIO (signal) separation

Dictionnaire Français-Anglais > sélection
12 system

система; комплекс; средство; способ; метод; сеть (напр. дорог) ;

aiming-navigation system (analog, digital) — прицельно-навигационная система (аналоговая, цифровая)

air (nuclear) delivery system — авиационная система доставки (ядерного) боеприпаса (к цели)

air observation, acquisition and fire control system — (бортовая) система воздушной разведки, засечки целей и управления огнем

air support aircraft ECM (equipment) system — (бортовая) система РЭП для самолетов авиационной поддержки

airborne (ground) target acquisition and illumination laser system — ав. бортовая лазерная система обнаружения и подсветки (наземных) целей

airborne (ground) targeting and laser designator system — ав. бортовая лазерная система обнаружения и целеуказания (наземных целей)

airborne laser illumination, ranging and tracking system — ав. бортовая система лазерной подсветки, определения дальности и сопровождения цели

area defense missile system 3PK — для зональной ПВО

artillery (nuclear) delivery system — артиллерийская система доставки (ядерного) боеприпаса (к цели)

automatic (gun) laying system — автоматическая система наводки орудия

C2 system — система оперативного управления; система руководства и управления

C3 system — система руководства, управления и связи; система оперативного управления и связи

channel and message switching (automatic) communications system — АСС с коммутацией каналов и сообщений

combat service support (control) system — АСУ тыловым обеспечением (боевых действий) войск

country-fair type rotation system (of instruction) — метод одновременного обучения [опроса] нескольких учебных групп (переходящих от одного объекта изучения к другому)

dual-capable (conventional/nuclear) weapon delivery system — система доставки (обычного или ядерного) боеприпаса к цели

electromagnetic emitters identification, location and suppression system — система обнаружения, опознавания и подавления источников электромагнитных излучений [излучающих РЭС]

field antimissile (missile) system — полевой [войсковой] ПРК

fire-on-the-move (air defense) gun system — подвижный зенитный артиллерийский комплекс для стрельбы в движении [на ходу]

fluidic (missile) control system — ркт. гидравлическая [струйная] система управления полетом

forward (area) air defense system — система ПВО передового района; ЗРК для войсковой ПВО передового района

graduated (availability) operational readiness system — Бр. система поэтапной боевой готовности (частей и соединений)

high-resolution satellite IR detection, tracking and targeting system — спутниковая система с ИК аппаратурой высокой разрешающей способности для обнаружения, сопровождения целей и наведения средств поражения

ICBM (alarm and) early warning satellite system — спутниковая система обнаружения пусков МБР и раннего предупреждения (средств ПРО)

information storage, tracking and retrieval system — система накопления, хранения и поиска информации

instantaneous grenade launcher (armored vehicle) smoke system — гранатомет (БМ) для быстрой постановки дымовой завесы

large area (smoke) screening system — система постановки дымовых завес на большой площади

limited weather (capability) AA system — невсепогодный зенитный комплекс

NATO C2 Information system — АИС руководства и управления НАТО

Operational C2 Intelligence system — система оперативного руководства и управления разведкой (СВ)

plotted trajectory missile system 3PK — с наведением методом совмещения траекторий цели и ракеты

point (gas) alarm system — объектовая газосигнализаторная система

Precision Location [Locator] (and) Strike system — высокоточная система обеспечения обнаружения и поражения целей; высокоточный разведывательно-ударный комплекс

rapid deceleration (parachute) delivery system — парашютная система выброски грузов с быстрым торможением

real time, high-resolution reconnaissance satellite system — спутниковая разведывательная система с высокой разрешающей способностью аппаратуры и передачей информации в реальном масштабе времени

received signal-oriented (output) jamming signal power-adjusting ECM system — система РЭП с автоматическим регулированием уровня помех в зависимости от мощности принимаемого сигнала

sea-based nuclear (weapon) delivery system — система морского базирования доставки ядерного боеприпаса к цели

site defense (missile) system — ПРК для объектовой ПРО (для защиты ШПУ)

small surface-to-air ship self-defense (missile) system — ЗРК ближнего действия для самообороны корабля

Status Control, Alerting and Reporting system — система оповещения, контроля и уточнения состояния [боевой готовности] сил и средств

surface missile (weapon) system — наземный [корабельный] РК

target acquisition, rapid designation and precise aiming system — комплекс аппаратуры обнаружения цели, быстрого целеуказания и точного прицеливания

— AA cannon system

— AA defense system

— AA gun system

— AA missile launching warning system

— AA missile system

— AA system

— AA tank system

— AA/antimissile system

— ABM defense system

— ACE High Tropospheric Communications system

— acoustic locating system

— acquisition system

— active ECM system

— active hydroacoustic submarine surveillance system

— active illumination system

— active lighting system

— active long-range submarine detection stationary system

— adaptive control system

— adaptive moving target detection system

— adverse weather air delivery system

— aerial antiarmor system

— aerial AT weapon system

— aerial cargo delivery system

— aerial communications system

— aerial fire system

— aerial mine dispensing system

— aerial missile system

— aerial photoreconnaissance evaluation system

— aerial reconnaissance picture retrieval system

— aerial rocket system

— aerodynamic weapon system

— aeromedical system

— aerosol screening system

— aerospace system

— air bag shock absorber system

— air defense command information system

— air defense data processing and representation system

— air defense ground environment system

— air defense missile weapon system

— air defense missile/gun system

— air defense system in overwatch role

— air defense system

— air defense/AT system

— air navigation and bombing system

— air surveillance system

— air target laser tracking and ranging system

— air/ground hit recording system

— air-based antimissile system

— airborne battlefield mining system

— airborne EO target acquisition system

— airborne location and strike system

— airborne mining system

— airborne tactical data system

— airborne UV laser reconnaissance system

— airborne warning and control system

— airborne weapons system

— airborne/space-based laser space defense system

— air-breathing strategic attack system

— aircraft intercept missile system

— aircraft maintenance management information system

— aircraft mine delivery system

— aircraft vectoring system

— aircraft wake turbulence detection system

— aircraft-delivery system

— aircraft-submerged submarine laser communications system

— air-delivered scatterable minefield system

— air-deployment delivery system

— air-dropped mine splash points location radar system

— air-ground TV system

— air-launched ABM system

— airship-helicopter ultra-heavy lift system

— airspace control system

— airspace management system

— air-to-ground laser communications system

— air-to-ground pickup system

— air-to-ground weapon systems seismic scoring system

— alarm annunciation system

— alarm system

— alert notification system

— alerting telling system

— all altitude missile system

— all aspect passive IR homing guidance system

— all azimuth retaliatory system

— all weather system

— all-out war weapon system

— all-round traverse multiple rocket system

— all-source analysis system

— all-ways grenade initiating system

— alternate system

— alternative system

— ammunition feed system

— ammunition stowage and feed system

— ammunition system

— amphibious assault bulk fuel handling system

— amphibious bridging system

— analog data transmission system

— angle-measuring tank radio navigation system

— angular rate bombing system

— antiair and tactical missile system

— antiantisatellite system

— antiballistic helmet system

— anticompromise emergency destruction system

— anticountermine mobility equipment system

— antidecoy system

— antidisplacement system

— antihigh trajectory BM system

— antiinfiltration detection system

— antiintrusion detection system

— antilow trajectory BM system

— antimine container system

— antimine system

— antimissile gun system

— antimissile missile system

— antioscillation sighting system

— antipersonnel weapons system

— antiradiation homing head system

— antisatellite defense system

— antisatellite system

— antiship missile decoy system

— antiship missile defense system

— antisubmarine action data system

— antisubmarine mortar system

— antisubmarine weapon system

— antitactical BM system

— area denial weapon system

— armament system

— armed decoy penetration system

— arming system

— armor system

— armored ammunition delivery system

— armor-plating system

— arms system

— Army Authorization Documents system

— Army container-oriented distribution system

— army corps modular control system

— Army Personnel system

— Army Terrain Intelligence system

— Army Training Management system

— Army Wholesale Logistics system

— artificial intelligence system

— artillery and rocket delivered scatterable mine system

— artillery delivery area mining system

— artillery meteorological system

— artillery mining system

— artillery position detection IR-laser system

— artillery rocket system

— artillery saturation fire system

— artillery tube nuclear delivery system

— artillery type vehicle navigation system

— ASW shipborne missile system

— AT mine clearance system

— AT mine dispensing system

— AT mine-scattering system

— AT missile system

— atmosphere laser communications system

— attack sonar system

— audio and visual information electronic training system

— audio/video monitoring system

— authentication system

— automated air warfare system

— Automated Career Management system

— automated control system

— automated image data extraction system

— automated logistics data processing system

— Automated Military Justice Analysis and Management system

— automated minefield system

— automated scoring target system

— automated software system

— automated troop control system

— automated warehouse system

— automated weapon control system

— automated weapon delivery system

— automatic artillery fire control and liaison system

— automatic command system

— automatic control system

— automatic data handling system

— automatic data processing system

— Automatic Data system for the Army in the Field

— automatic elevation recovery system

— automatic fire detection and suppression system

— automatic laying angle correction system

— automatic linear positioning system

— automatic magazine handling and loading system

— automatic mine delivery system

— automatic mine scatter system

— automatic missile reload system

— automatic sound ranging system

— automatic strike recording system

— automatic survey and sighting system

— automatic time-phased downgrading and declassification system

— automatic TV tracking and AA weapon guidance system

— automatic video scoring system

— automatic weapon aiming correction system

— automotive test system

— autonomous all-weather air defense weapon system

— autonomous positioning system

— azimuth orientation system

— bacteriological attack detection system

— bacteriological weapon delivery system

— ballistic attack system

— balloon-haul ship-to-shore cargo transportation system

— ballute free-fall weapon retarding system

— bar-in-the-tube torsion suspension system

— barometric and radar altimeter readings comparison system

— barrier warfare system

— base and installation security system

— base-line system

— battery computer system

— battle dress clothing system

— battle management system

— battlefield air defense system

— battlefield computer graphics system

— battlefield data system

— battlefield illumination airborne system

— battlefield intruder alarm system

— battlefield mission management system

— battlefield nuclear support system

— battlefield support missile system

— battlefield surveillance automated ground sensor system

— beam director system

— bell-ringer communications system

— binary beam radio direction finding system

— binary lethal weapon system

— biological detection system

— black voice system

— blast-actuated nuclear detonation control system

— blowback automatic operation system

— blowback locked breech system

— blue-line reporting system

— BM rapid reload launching system

— BM submarines extremely low frequency communications system

— bomb director system

— bomb loading system

— bomb retarding system

— bomb trajectory correction system

— bombardment space weapon system

— bomb-carrier aircraft link guidance system

— bombing sighting system

— bomblet dispensing system

— boost-coast-boost system

— border observation system

— bound coordinate system

— branch quota system

— broad-band chaff decoy system

— buddy foxhole system

— buddy training system

— built-in test malfunction system

— buried and hardened cable communications system

— burst sensing fire control system

— burst-on-target training system

— candidate weapon system

— cannon artillery weapon system

— cannon remote mining system

— carbons secret writing system

— cargo extraction roller skid system

— cargo-ejection system

— cargo-extraction system

— CAS weapon system

— caseless ammunition firing system

— CBR agent/materiel detection and warning system

— central authorities system

— central tire inflation system

— central weapon system

— centralized promotion system

— chaff grenade launching system

— chaff/flare countermeasures system

— chaff/flare/expendable jammer system

— challenge and password number system

— checker board interlocking positions system

— chemical defense training system

— chemical detection system

— chemical gas analyzer mine detection system

— circuit identification system

— circuit switching system

— circular communications net system

— circular scan thermal imaging system

— civilian personnel information system

— clear-lane marking system

— close-combat antiarmor system

— closed circuit TV automatic tracking system

— closed loop support system

— closed-breech scavenger system

— close-in point defense antimissile system

— close-in self-defense tracking system

— close-in weapon system

— closely-spaced basing system

— cloud environment seeding system

— clutter environment target selection system

— clutter environment target discrimination system

— clutter false alarm control automated radar detection system

— code command system

— cold weather clothing system

— collected overpressure system

— collective NBC defense system

— color image intensification system for night vision

— combat arms regimental system

— combat direction system

— combat information and control system

— combat laser aiming system

— combat service support functional system

— combat system

— combat vehicle main armament system

— combat vehicle radio navigation system

— combat vehicle weapon system

— combined air defense weapons control system

— combined effects bomblet system

— command arming system

— command system

— communications intercept/recording system

— communications line terminal system

— communications material security control system

— communications monitoring and emitter location system

— communications plan automation system

— communications satellite system

— communications surveillance system

— communications switching system

— competitive promotion system

— complex weapon system

— computed air release point system

— computer assisted map maneuver system

— computer release weapon system

— computer-aided intelligence data retrieval system

— computerized exercise control system

— computerized fire control system

— computerized infantry battlefield training system

— computer-oriented landform classification system

— consolidated mess system

— container-ASW helicopter system

— containerized weapon control system

— container-offloading and transfer system

— continuous orbital guidance system

— continuous targeting system

— continuously set vector bombing sighting system

— contour flying system

— controllable reused manned weapon delivery system

— controlled delivery system

— controlled descent cargo drop system

— controlled dispersion multiple rocket system

— coorbital inspection system

— counter EO-threat smoke system

— counter IR spectrum devices smoke screen system

— counter system

— counterforce first strike system

— countermeasures detection and location system

— countermeasures dispenser system

— countermeasures dispensing system

— countermeasures guidance system

— countermeasures warning and control system

— counterpressure system

— countersurprise military system

— county regiment system

— credit supply system

— crew-compartment automatic fire suppression system

— crypto-secure system

— darkfire missile control system

— data multiplexing system

— data processing and presentation system

— data relay satellite system

— dead-reckoning system

— debugging system

— decoy rocket system

— dedicated intelligence link communications system

— deep interdiction system

— deep penetration weapon system

— defense effective system

— Defense Satellite Communications system

— defense suppression weapon system

— defense weapon system

— defensive nuclear weapons system

— deployment/employment mobilization status reporting system

— depth charge warhead antisubmarine rocket system

— destabilizing military system

— deterrent retaliatory system

— difference-distance measuring tank radio navigation system

— differential target-missile tracking system

— digital coherent moving target indication system

— digital data handling and distribution system

— digital data transmission system

— digital facsimile transmission system

— digital fire control system

— digital range tracking system

— digital weapon control system

— direct ascent antisatellite system

— direct ascent killer-satellite system

— direct fire antiarmor system

— direct gas operation weapon system

— directed energy beam ABM system

— directional gyrocompass tank navigation system

— disability evaluation system

— disablement feature system

— discrete detection casualty assessment system

— discrete information transmission system

— dismounted weapons system

— dispensing system

— disrupt command system

— distance-measuring tank radio navigation system

— distant mine and minefield detection system

— distributed explosives biological agent dispersal system

— disturbed line-of-sight system

— division air defense system

— division logistical system

— division maneuver system

— division supply system

— division support system

— document retrieval system

— Doppler-inertial guidance navigational and attack system

— double key system

— double-circuit radar fire control system

— double-differential steering system

— down-looking imaging IR sensing system

— drone delivery system

— drone-formation control system

— dry and wet bridging system

— dual fire control system

— dual radar system

— dual weapon system

— dual-capable artillery weapon system

— dual-capable SAM system

— dual-speciality officer personnel management system

— duel-type ABM defense system

— early biological attack identification system

— early-warning system

— Earth-based coordinate system

— Earth-centered inertial system

— ECM/ELINT system

— ECM-dispensing system

— efficiency reporting system

— electric power guided wave transmission field system

— electric power microwave ray transmission field system

— electromagnetic compatibility priority system

— electromagnetic subsurface profiling system

— electronic battlefield surveillance system

— electronic fence warning system

— electronic sentry system

— electronically keyed system

— elevation-angle track and surveillance system

— ELINT bulk gathering system

— emergency broadcast system

— emergency communications satellitelaunching rocket system

— emergency message automatic transmission system

— emerging logistics system

— emitter location and direction finding system

— emitter location system

— energy depot system

— engine winterization system

— enlisted evaluation system

— entry control system

— EO AA gunfire control system

— EO imaging system

— EO navigation bombing system

— European Exchange system

— Eurostrategic missile weapon system

— Eurostrategic system

— EW self-protection system

— excess systems

— exhaust IR suppression system

— expendables dispensing system

— expert system

— explosive safe and arming system

— explosive source parameters multisite estimation system

— FA Computer Equipment system

— face-piece-type collective protection system

— fail solution director-type fire control system

— fair-weather AT missile system

— fair-weather line-of-sight SAM system

— fast automatic shuttle transfer system

— fast reaction missile system PK

— fault-detection/location system

— fiber scope night vision system

— fiber-optics multiplexing system

— field ABM defense system

— field public address system

— field stock control system

— fighter aircraft system

— fighter direction laser system

— fighting compartment stabilization system

— fighting vehicle system

— fingerprint verification entry control system

— fire control radar system

— fire control sight system

— fire distribution and control system

— fire simulation system

— fire weapon system

— fire-explosion suppression fuel system

— fire-extinguisher system

— fire-marking system

— fixed ASW detection system

— fixed post system

— fixed-site strategic attack system

— flail mine clearance system

— Fleet operational telecommunications automated control system

— flight guidance system

— fluidic mortar repositioning system

— flying boom air refueling system

— flying weapon system

— follow-on weapon system

— foot mobile infantry AT system

— force field ABM defense system

— force status reporting system

— force supply tracking system

— forced entry deterrent system

— formal alert system

— fortification defense system

— fortified AT defense system

— fortified bunker system

— fortified defense system

— forward reconnaissance and target designation vehicle system

— forward terminal communications system

— forward-based aircraft system

— forward-based nuclear delivery system

— forward-based system

— free-ride delivery system

— front-line defense system

— fuel fire suppression system

— fuzing system

— garage system of ICBM deployment

— gas impingement system

— gas particles filter system

— generic EV/ system

— geocentric rectangular coordinate system

— geographic reference system

— glide-angle indication light system for night helicopter extracts

— global antisubmarine surveillance ocean bottom system

— global phase hyperbolic radio navigation system

— global range weapons delivery system

— global satellite warning system

— GM system

— go-no-go grading system

— grading system

— Green Arrow priority system

— grenade-launching smoke screen system

— grid coordinate system

— grid-square numbering system

— ground airborne radar picture interpretation correlation system

— ground arresting gear system

— ground EO deep space surveillance system

— ground nuclear delivery system

— ground order of battle system

— ground proximity cargo delivery system

— ground target tracking laser illumination system

— ground vehicle mine dispensing system

— ground-based antisatellite defense system

— ground-based defensive system

— ground-based ground-to-air ECM system

— ground-based ground-to-grcund ECM system

— ground-based gun aircraft unit barrage ABM defense system

— ground-based missile system

— ground-based mobile jamming system

— ground-based surveillance system

— ground-emplaced mine scattering system

— ground-emplaced sensor system

— ground-to-air engagement simulation system

— guidance reference system

— guidance system

— guided bombing system

— gun ammunition system

— gun and turret drive system

— gun sound ranging system

— gun/sight stabilization system

— gunfire locating system

— gun-rnissiie integrated weapon system

— gun-two net fire control system

— gyrocompass automatic navigation system

— hard-kill system

— hard-point defense system

— head-on and pursuit firing portable AA missile system

— heat source direction finding system

— heavy equipment transporter system

— height-of-burst sound ranging system

— helicopter air-to-air self-defense gun system

— helicopter area weapons system

— helicopter ECM system

— helicopter expedient refueling system

— helicopter mine delivery system

— helicopter moving ground target detection system

— helicopter point weapons system

— helicopter remote mining system

— helicopter terminal guidance system

— helicopter-balloon system

— helicopter-delivered mine system

— helicopter-standoff AT missile weapon system

— helmet compatible communications/aural protective system

— helmet-integrated sighting and control system

— hesitation blowback weapon system

— high clutter environment low-altitude air defense system

— high level container airdrop system

— high orbital bombardment system

— high-accuracy internal guidance stand-off system

— high-altitude relay system

— high-endoatmospheric defense system

— highly resistant to jamming system

— high-probability air defense system

— high-security data base management system

— high-speed digital information transmission system

— high-speed digital multiplexing system

— holographic surface mapping system

— holography air photography system

— homing-bomblet scattering cluster warhead projectile system

— horizontal radio altimeter control-vertical radar guidance system

— hot picture system

— hydroacoustic submarine surveillance system

— hydrographic survey and charting system

— hydrographic system

— hyperbolic radio navigational system

— hypersonic strategic defensive weapon system

— hypersonic strategic offensive weapon system

— ICBM basing system

— ICBM battle management system

— ICBM canister and shock isolation system

— ICBM continuous targeting system

— ICBM deployment system

— ICBM launcher rapid reload system

— illumination system

— imagery system

— impact initiation system

— independent recoil system

— independent vertical line-of-sight stabilization system

— independently targetable AT submissile warhead system

— indirect fire AT guided missile system

— indirect weapons locating system

— individual load-carrying system

— ineradicable features personnel characteristics verification system

— inertial control system

— inertial coordinate system

— inertial stabilization optical system

— inertial-with-terminal correction guidance and control system

— infantry direct fire simulator system

— infantry remoted target system

— in-flight data transmission system

— information accumulation storage and retrieval system

— information acquisition system

— information computation system

— information display system

— information dissemination system

— information distribution system

— information input packet switching system

— information processing system

— information retrieval system

— in-grade step system

— inspection and diagnostic system

— instantaneous remote ammunition selection system

— instinctive rifle bayonet fighting system

— integrated acoustic communications system

— integrated battle area surveillance system

— integrated communications system

— integrated defense system

— integrated fire and air support system

— integrated fire control system

— integrated information system

— Integrated Operational Nuclear Detection system

— integrated refractive effects prediction system

— integrated voice communications system

— integrated weapons control system

— integrity arming system

— intelligence community information system

— intelligence data handling system

— intelligence information retrieval system

— intercommunications system

— intermodal containerized system

— interoperable communications security system

— interphone system

— intrusion detection and identification system

— inventory control system

— IR decoy-target discrimination system

— IR decoy-target identification system

— IR gathering system

— IR intruder system

— IR intrusion system

— IR-line scanning reconnaissance system

— IR-sensors/radar air defense fire control system

— joint Air and Air Defense Control system

— joint air defense automatic control system

— joint airspace surveillance system

— Joint Army-Navy grid system

— joint in-flight data transmission system

— joint information search and retrieval system

— joint multichannel trunking and switching system

— Joint Strategic Planning system

— Joint Surveillance system

— Joint Tactical Information Distribution system

— joint tactical missile system

— killer-satellite system

— land combat support system

— land mine barrier system

— land navigation system

— land-based strike system

— land-water-air system

— laser aiming system

— laser air reconnaissance system

— laser bombing system

— laser communications satellite system

— laser engagement imitation system

— laser fire control system

— laser intrusion detection system

— laser navigation system

— laser photo reconnaissance system

— laser rangefinder-sight fire control system

— laser satellite communications system

— laser scanning reconnnaissance system

— laser security system

— laser surveying system

— laser target tracking illumination system

— laser tracking system

— laser weapon control system

— laser weapon delivery pod system

— laser weapon system

— laser-acquisition and tracking SAM system

— laser-beam guidance antimissile system

— laser-guided discrete correction AA projectile system

— laser-homing and warning system

— laser-submarine detection system

— last ditch ground-based ABM defense system

— launch-and-leave missile system

— light weight advanced night/day surveillance system

— linear linkless ammunition feed system

— linear scanning IR ground target acquisition system

— line-of-sight AT missile system

— line-of-sight microwave radio relay system

— linked ammunition feed system

— listening post/OP warning system

— lockless fire arm system

— Logistics Master Planning system

— longevity compensation system

— long-recoil system

— look-down /shoot-down system

— low-altitude navigation and targeting IR night system

— low-altitude parachute extraction system

— low-angle radar tracking system

— low-false alarm rate missile warning system

— low-level AA system

— low-level air defense system

— low-level image intensification navigation TV system

— low-level radar system

— low-level weapon delivery system

— low-light level image intensification system

— low-light level sight system

— management and control system

— military direct dial telephone system

— military system

— mobility system

— National Communications system

— National Military Command system

— officer evaluation reporting system

— offline cryptographic system

— off-road mobile ICBM system

— offset target indicator system

— on-board oxygen generation system

— on-carriage sighting system

— on-line security system

— on-off mount fire control system

— open-bay housing system

— operational automatic schedule information system

— operational command/operational control system

— operational readiness test system

— operational sensor system

— optical acquisition and tracking AA missile system

— optical fiber data transmission system

— optical track command system

— opto-electronic alpha-numeric display system

— optronic fire control system

— optronic target designation system

— orbital defense system

— orbital offensive system

— OTH backscatter radar warning system

— outdoor interphone system

— outside-the-vehicle shell case ejection system

— overhead cover support system

— overseas unit replacement system

— packet-switching communications system

— parachute retrograde air drop system

— parachute-jet landing system

— parawing precision aerial delivery system

— partially space-based ABM defense system

— passive ECM system

— passive hydroacoustic submarine surveillance system

— passive thermic image night-aiming system

— payload deployment system

— performance management system

— performance measurement system

— perimeter acquisition radar attack characterization system

— Periodic Armaments Planning system

— periscope TV camera system

— permissive action link system

— personnel classification system

— personnel environment support system

— personnel management accounting and reporting system

— phased-array radar fire control system

— photogrammetric target location system

— pilot system

— pilot-aircraft-media system

— planning army authorization document system

— pneumatic and inertia arming system

— pneumatic fuel transport system

— point deployment system

— point target BM laser homing system

— portable airfield system

— portable decoy launcher system

— position location and reporting system

— post-boost control system

— press-to-talk system

— primary alerting system

— primary direct fire control system

— priority system for mission requests for tactical reconnaissance

— priority system

— privacy communications system

— program change control system

— projectile location system

— pulse energy detonation system

— PW Information system

— pyramidal structure hierarchic automated control system

— radar bombing system

— radar early warning and control system

— radar homing and warning system

— radar information transmission system

— radar scattering screening system

— radar system

— radar track command system

— radar warning receiver/processor system

— radar-controlled breeched AA weapon system

— radar-version microwave mine detection system

— radio frequency surveillance/ECM system

— radio/radar tracking and guidance system

— radiological defense support system

— radiological defense warning system

— radiotelephone and telephone authentication system

— random access personnel information system

— random-orbiting counter satellite barrage system

— range correction system

— range finding system

— rapid smoke screen system

— rapid sweep vehicular AT mine detection system

— rapid-fire artillery system

— real time intelligence data processing system

— rearm system

— receiver-responder/inertial guidance integrated system

— recognized air picture system

— recoilless-tube weapon system

— reconnaissance/strike system

— record keeping system

— recruit quota system

— Red/Black voice switching system

— redundant communications system

— regional airspace control system

— relative tank-target motion correction armament stabilization system

— remote antiarmor mine system

— remote artillery antiarmor mining system

— remote control explosive ordnance reconnaissance and disposal system

— remote ICBM retargeting system

— remote mine delivery system

— remote mining system

— remote pop-up target system

— remotely monitored battlefield sensor system

— remotely piloted observation/designation system

— remotely-controlled explosive boat system

— reporting system

— reports control system

— resource capability assessment system

— resource management system

— Retain system

— retarded flare system

— retractable missile launching system

— rifle-light MG system

— rifleman's assault system

— rocket command system

— rocket system

— rocket-assisted mine-clearing system

— rocket-assisted parachute system

— roller mine clearance system

— roller-locked bolt system

— rotor-mast-mounted target acquisition system

— RPV and ground station-based multichannel information transmission system

— running key system

— SAC operational planning system

— SAC operations planning system

— safeguards system

— safety and arming system

— satellite attack warning system

— satellite communications system

— satellite data relay system

— satellite destruction system

— satellite detection radar system

— satellite ground terminal system

— satellite identification system

— satellite inspection system

— satellite intercept and destruction system

— satellite radio navigation system

— satellite returning fire system

— satellite surveillance system

— satellite verification system

— satellite warning system

— satellite/aircraft ocean surveillance system

— satellite-based defense system

— satellite-borne surveillance system

— saturation firing weapon system

— scaled-range target system

— scatterable mine system

— scenario-oriented recurring evaluation system

— schedule control assault system

— scrambled speech communications system

— scrambling communications system

— screening ABM defense system

— sea surveillance satellite system

— sea-based strategic nuclear deterrent system

— sea-denial system

— sea-launched BM warning and display system

— sealed authentication system

— search and rescue satellite system

— see-and-shoot firing system

— selected calling system

— selective routing system

— selective service system

— self-contained system

— self-defense air defense system

— self-defense EW system

— self-defense jamming system

— self-defense system

— self-deployable weapon system

— semiactive low-rate sampled data system

— semicentralized promotion system

— semifixed SAM system

— semistationary ground missile system

— semistationary SAM system

— seniority cadetship system

— serial fire rifle system

— ship air defense system

— shipborne air defense missile system

— shipborne missile system

— shipping ASW/air defense container system

— ship-to-air missile system

— ship-to-submarine underwater telephone system

— short-pulse mode radar mine detection system

— short-range SAM system

— shuttle spacecraft system

— signal collecting system

— single channel ground and airborne radio system

— single missile channel SAM system

— single target channel SAM system

— single tube missile system PK

— single-component officer system

— single-mission weapon system

— site protection system

— Small Elevation Angle Track and Surveillance system

— small SAM system

— smoke discharger system

— snap and go guidance system

— sniper rifle system

— soft landing rocket system

— software driven system

— sonobuoy reference system

— sound ranging system

— sound surveillance system

— SP AA gun system

— Space Detection and Tracking system

— space surveillance intelligence system

— space transportation system

— space warning system

— space weapon system

— space-based attack alarm system

— space-based counterspace and Earth target combat system

— space-based laser ABM system

— space-borne ABM system

— space-borne bomber IR detection and tracking system

— space-borne early warning system

— space-borne ICBM interception system

— space-borne ICBM launch system

— space-borne laser transmission system

— space-borne weapon system

— speech security system

— spent-case ejection system

— spherical coordinate system

— spinning and stabilization system

— spot report receiver system

— spread-spectrum communications system

— spurious emission detection system

— Squad Combat Optical Evaluation system

— stabilized line-of-sight sighting system

— stabilized sight fire control system

— Standard Civilian Personnel Management Information system

— Standard Installation/Division Personnel system

— standby selective service system

— standoff ECM system

— star aiming system

— star war weapon system

— state-of-the-art system

— stationary ground missile system

— Stealth-like ECM system

— stellar correction system

— stellar navigation system

— stores management system

— Strategic Army Communications system

— strategic communications satellite system

— strategic communications system

— strategic defensive weapon system

— strategic delivery system

— strategic interplanetary system

— strategic missile system

— strategic nuclear delivery system

— strategic nuclear weapon system

— strategic offensive weapon system

— strategic retaliatory system

— strategic satellite system

— strategic shipborne missile system

— strategic war reconnaissance system

— strategic warning system

— strategic weapon system

— strike system

— Submarine Integrated Battle and Data system

— submissile dispensing system

— submunitions delivery system

— superminiature laser communications system

— super-precision laser guidance system

— support system

— surface effects system

— surface rectangular coordinate system

— surface towed array surveillance system

— surface-to-air missile system

— surface-to-air self-defense missile system

— surveillance and detection system

— surveillance and target attack radar system

— surveillance satellite system

— surveying system

— survivable system

— suspense system

— switchless telephone system

— synchronous bombing sighting system

— synchronous satellite communications system

— synthetic flight training system

— system BM airborne launch control system

— tactical air control system

— tactical air crew training system

— tactical air defense automatic control system

— Tactical Air Force Intelligence Exploitation system

— tactical air reconnaissance pod system

— tactical air reconnaissance results reporting system

— tactical air support control system

— tactical airborne signal exploitation system

— tactical area communications system

— tactical automatic routing exchange system

— tactical automatic switching system

— tactical bridge access system

— tactical bridge egress system

— tactical communications system

— tactical computer system

— tactical computer-based message switching system

— tactical control system

— tactical electronic locating and targeting system

— tactical emitter location and identification system

— Tactical Emitter Operational Support system

— tactical EW deception system

— tactical expendable drone system

— tactical information organization system

— tactical information processing and interpretation system

— tactical jamming system

— tactical landing system

— tactical missile navigation system

— tactical nuclear delivery system

— tactical operations interactive simulation system

— tactical operations system

— tactical surface-to-surface weapon system

— tactical trunk communications system

— tail warning system

— tail-chase portable air defense missile system

— tank emergency fuel evacuation system

— tank engine exhaust smoke system

— tank fire control IR system

— tank fire control laser system

— tank gun line-of-sight reference stabilization system

— tank IFF system

— tank passive pitch and roll damping system

— tank self-protective smoke system

— tank self-screening smoke system

— tank target video tracking system

— tank weapon system

— tape-controlled automatic test and checkout system

— target illumination system

— target physical vulnerability analysis system

— target range system

— target recognition and attack multisensor system

— target search and track system

— target search IR system

— target system

— target trajectory registration system

— target-missile optical tracking AT guided missile system

— telegraph automatic relay system

— telemetry automated processing system

— telephone analyzing antibugging system

— teletype broadcast system

— terminal operations and movements management system

— terrain contour mapping aircraft positioning system

— terrain independent system

— terrain matching radio navigation system

— terrain navigation system

— terrain reconnaissance IR scanning system

— torpedo warhead antisubmarine rocket system

— torsion bars-in-torsion tubes suspension system

— total hospitalization system

— towed hydroacoustic submarine surveillance system

— towed low-level air defense system

— toxic alarm system

— tracked ammunition delivery system

— tracked vehicle-based missile system

— trailer relay system

— turnkey system

— two-tier information system

— vehicle gas overpressure system

— vehicle navigation system

— vehicle rapid fire weapon system

— vehicle smoke grenade system

— vehicular minefield bridging system

— velocity coordinate system

— verification system

— vertical delivery ship underway replenishment system

— vertical launching system

— vertical stowage system

— very intelligent surveillance and target acquisition system

— vibrational sensor guard alarm system

— visual warning system

— voice warning system

— voice-ciphering system

— voluntary recruitment system

— war weapon system

— warehoused system

— warfare system

— warhead pitch and yaw control nozzle system

— warning system

— wartime supply system

— waterborne vehicle trainer system

— weapons control system

— weapons delivery system

— weapons effects display system

— weapons locating system

— weapons support system

— weapons system

— wet secret writing system

— wheeled vehicle-based missile system

— wideband communications system

— wire system

— world geographic reference system

— worldwide ammunition reporting system

— worldwide navigation and position location system

— worldwide standard data management system

— X-ray ABM system

— X-Y system

English-Russian military dictionary > system
13 approach

подступ, подход; исходная концепция; принцип; метод; сближение ( с противником) ; мор. развертывание высадочных средств; сближаться; обращаться (к)

— "cold" recruitment approach

— "hot" recruitment approach

— approach to combat

— approach to contact

— Baltic approaches

— close approach

— collision course approach

— combined arms approach

— constant-bearing approach

— controlled approach

— covered approach

— crash approach

— deploying approach

— dismounted approaches

— foot approaches

— head-on approach

— lead-pursuit approach

— mounted approaches

— package approach

— piecemeal approach

— sea approach

— selective approach

— single manager approach

— South-West approaches

— stage-by-stage approach

— step-by-step approach

— strategic approach

— system approach to training

— tactical approach

— tail approach

— target approach

— uncovered approach

— vehicular approaches

— zero-bearing approach

English-Russian military dictionary > approach
14 SRP

1) Общая лексика: statutory redundancy pay

2) Медицина: signal-recognition particle, sustained-release preparation

3) Американизм: Scientific Research Permit, Strategic Research Program

4) Спорт: Spokane Raceway Park

5) Военный термин: SIOP Reconnaissance Plan, Safeguard readiness posture, Soldier Readiness Processing, sealift readiness program, selective reenlistment program, sensor reporting post, ship replacement programme, ship's repair party, standard repair procedures, supply readiness program, system reliability prediction, программа готовности морских перевозок

6) Техника: safety rules and practices, small radioactive particle, small rotating plug, soft rock phosphate, sonobuoy referenced position, special review procedure, standard repair procedure, standard review plan, super RADOT program

7) Сельское хозяйство: Scaling And Root Planning

8) Телекоммуникации: Spatial Reuse Protocol

9) Сокращение: Sealift Readiness Program (USA), Security Relevant Portion, Selective Re-enlistment Program (USA), Software Reuse Process, Solicitation Review Panel, Stabilisation Reference Package, Sustained Readiness Program, Short Request Packet

10) Университет: Senior Research Project, Student Recruitment And Placement

11) Электроника: Spreading Resistance Probe, панель восстановления сигналов (signal recovery panel)

12) Вычислительная техника: Software Reuse Program, suggested retail price, Source Routing Protocol (IBM)

13) Нефть: sucker rod pump, правила техники безопасности и порядок их выполнения (safety rules and practices), стандартный метод ремонта (standard repair procedure), прогнозирование показателей надёжности системы (system reliability prediction), sucker rod (pump), штанговый насос

14) Связь: Specialized Resource Point (IN)

15) Биотехнология: Signal recognition particle

16) Деловая лексика: Shared-profit Rewards Program, автоматизированная система управления техническим обслуживанием производственного оборудования (Service Requirements Planning), система СРП (Service Requirements Planning)

17) Глоссарий компании Сахалин Энерджи: spill response plan

18) Образование: Seating Reference Point

19) Сетевые технологии: Server Routing Protocol, source routing protocol

20) ЕБРР: Special Restructuring Programme

21) Полимеры: styrene-rubber plastics

22) Автоматика: step-relative position

23) Океанография: Soluble Reactive Phosphorus

24) Авиационная медицина: seat reference point

25) Макаров: специфические реакционные параметры

26) Безопасность: Secure Remote Passphrase, Secure Remote Password

27) Расширение файла: Script file

28) Электротехника: shunt reactor protection, system restoration plan

29) Майкрософт: службы подписи для Office

30) Должность: Skills Redevelopment Programme, State Registered Physiotherapist

31) NYSE. Sierra Pacific Resources

32) НАСА: Software Requirements Planning

Универсальный англо-русский словарь > SRP
15 advertising

сущ.

1) рекл. реклама (совокупность каких-л. рекламных объявлений; обычно употребляется с указанием места, где размещается данная реклама)

alcohol advertising on radio — реклама алкоголя на радио

Over 60 percent of alcohol advertising [on television\] is shown during sports programming

to broadcast advertising of gambling services — передавать в эфир рекламу игорных заведений

amount of advertising in the media — объем рекламы в СМИ

Asian governments have attempted to limit excessive consumptions by instituting strict control over the content and amount of advertising in the media.

advertising on buses — реклама на автобусах

Advertising [on buses\] is one of the important advertising means to which companies and establishments attach great importance because this type of advertisement is a mobile one seen by all.

two-thirds of the food and drink advertising for children under 12 — две трети всей рекламы продуктов питания для детей младше 12-ти лет

Last month, 10 companies that produce almost two-thirds of the food and drink advertising [for children\] under 12 agreed to start cutting back on advertising junk foods.

to distribute printing advertising — распространять печатную рекламу

No person shall within the city distribute [printed\] advertising by placing it within or upon parked automobiles.

2) рекл. реклама, рекламирование (процесс осуществления рекламы; как правило, употребляется с указанием рекламируемого продукта)

to prevent alcohol advertising — не допустить рекламирования алкоголя

Alcohol advertising is the promotion of alcoholic beverages by alcohol producers through a variety of media.

to regulate advertising of gambling — регулировать рекламу игорного бизнеса

the control of medicines advertising in the UK — контроль за рекламой лекарств в Соединенном Королевстве

to specialize in advertising to women — специализироваться на рекламе для женщин

ATTRIBUTES: accessory 2. 1), advance 3. 2), aerial 3. 1), agricultural, air 2. 1),

alternative 2. 3), ambient 1. 1), audiovisual, auxiliary 2. 1), block 1. 4) а), boastful, broadcast 2. 1), n1, classified 1. 1), commercial 1. 4) а), comparative, competing 1. 1) а), competitive 1. 2) а), concept 1. 2) а), consumer 1. 1) а), continuity 1. 1) а), controversial 1. 1) а), cooperative 2. 1), n2, coordinated, corporate 1. 2) а), б, corrective 1. 1), creative, deceptive, demographic, denigratory, dissipative, domestic 1. 2) а),

foreign 1) б), global, professional 1. 3) б), regional, repeat 3. 3) б), strategic, superior 3. 1) б), test 3. 3) б), traditional

Syn:

advertisement 2)

See:

accessory advertising, advance advertising, advocacy advertising, aerial advertising, agricultural advertising, air advertising, aisle advertising, alternative advertising, ambient advertising, analogy advertising, association advertising, audiovisual advertising, auxiliary advertising, bait advertising, bait and switch advertising, bait-and-switch advertising, bank advertising, banner advertising, bargain advertising, bargain-basement advertising, block advertising, boastful advertising, brand advertising, brand image advertising, brand name advertising, breakthrough advertising, broadcast advertising, burst advertising, business advertising, business paper advertising, business publication advertising, business-to-business advertising, car-card advertising, cause advertising, challenged advertising, charity advertising, children's advertising, cinema advertising, classified advertising, combative advertising, commercial advertising, comparative advertising, comparison advertising, competing advertising, competitive advertising, concept advertising, consumer advertising, continuity advertising, controversial advertising, co-op advertising, cooperative advertising, coordinated advertising, corporate advertising, corporate image advertising, corrective advertising, counter advertising, counteradvertising, coupon advertising, creative advertising, deceptive advertising, demographic advertising, demonstration advertising, denigratory advertising, direct advertising, direct response advertising, direct-action advertising, direct mail advertising, direct-mail advertising, directory advertising, display advertising, dissipative advertising, domestic advertising, door-to-door advertising, educational advertising, electric advertising, electrical advertising, e-mail based advertising, entertaining advertising, ethical advertising, export advertising, eye-catching advertising, factual advertising, false advertising, farm advertising, fashion advertising, film advertising, financial advertising, flexform advertising, follow-up advertising, foreign advertising, fraudulent advertising, full-page advertising, gender advertising, general advertising, generic advertising, global advertising, goodwill advertising, group advertising, hard-sell advertising, hard-selling advertising, heavy advertising, help wanted advertising, high-pressure advertising, house advertising, house-to-house advertising, idea advertising, illuminated advertising, image advertising, impact advertising, indirect action advertising, indirect-action advertising, individual advertising, indoor advertising, industrial advertising, information advertising, informational advertising, informative advertising, in-house advertising, initial advertising, innovative advertising, institutional advertising, in-store advertising, insurance advertising, international advertising, interstate advertising, introductory advertising, intrusive advertising, issue advertising, joint advertising, large-scale advertising, launch advertising, legal advertising, local advertising, mail advertising, mail-order advertising, mass advertising, mass-media advertising, media advertising, military advertising, misleading advertising, mobile advertising, mood advertising, movie theatre advertising, multimedia advertising, multinational advertising, national advertising, non-business advertising, non-commercial advertising, novelty advertising, obtrusive advertising, offbeat advertising, off-season advertising, on-line advertising, on-target advertising, opinion advertising, oral advertising, outdoor advertising, out-of-home advertising, package advertising, periodical advertising, personality advertising, persuasive advertising, point-of-purchase advertising, point-of-sale advertising, political advertising, postal advertising, postcard advertising, poster advertising, postmark advertising, pre-launch advertising, premium advertising, press advertising, prestige advertising, price advertising, primary advertising, print advertising, private sector advertising, problem-solution advertising, procurement advertising, producer advertising, product advertising, product-comparison advertising, professional advertising, promotional advertising, public relations advertising, public sector advertising, public service advertising, public-affairs advertising, public interest advertising, public-issue advertising, public-service advertising, radio advertising, railway advertising, reason-why advertising, recruitment advertising, regional advertising, reinforcement advertising, remembrance advertising, reminder advertising, repeat advertising, retail advertising, retentive advertising, saturation advertising, scented advertising, screen advertising, seasonal advertising, selective advertising, self-advertising, semi-display advertising, show-window advertising, sky advertising, slide advertising, social advertising, social cause advertising, soft-sell advertising, specialty advertising, split-run advertising, spot advertising, store advertising, strategic advertising, street advertising, strip advertising, subliminal advertising, sustaining advertising, switch advertising, tactical advertising, target advertising, taxi top advertising, teaser advertising, television advertising, test advertising, testimonial advertising, tie-in advertising, tombstone advertising, total advertising, trade advertising, trademark advertising, traditional advertising, transformational advertising, transit advertising, transportation advertising, truthful advertising, truth-in-advertising, two-step formal advertising, unacceptable advertising, unfair advertising, untruthful advertising, visual advertising, vocational advertising, wall advertising, word-of-mouth advertising, written advertising, yellow pages advertising, advertising abuse, advertising action, advertising aids, advertising analysis а), advertising appeal, advertising approach, advertising audience, advertising awareness, advertising balance, advertising band, advertising believability, advertising break, advertising brochure, advertising catalogue, advertising circular, advertising claim 1) а), advertising clutter, advertising column, advertising communication, advertising competition 2) а), advertising copy, advertising coupon, advertising credibility, advertising cue, advertising decay, advertising deception, advertising device, advertising emphasis, advertising exaggeration, advertising exposure 2) а), advertising factor а), advertising film, advertising folder, advertising frequency, advertising gift, advertising gimmick, advertising handbill, advertising hoarding, advertising image, advertising impact, advertising impression, advertising influence, advertising insert, advertising intensity, advertising jingle, advertising label, advertising leaflet, advertising letter, advertising literature 1) а), advertising location, advertising magazine, advertising material, advertising matter, advertising media, advertising medium, advertising novelty, advertising operation 2) а), advertising page, advertising pamphlet, advertising panel, advertising penetration, advertising perception, advertising personality, advertising playback, advertising point, advertising posttest, advertising pretest, advertising puffery, advertising pylon, advertising race, advertising readership, advertising recall, advertising response, advertising retention, advertising sample, advertising section 2) а), advertising site, advertising slogan, advertising space, advertising specialty, advertising sponsorship, advertising spoof, advertising spot, advertising standards, advertising structure, advertising supplement, advertising test, advertising testing, advertising text, advertising threshold, advertising time, advertising vehicle, advertising wearout, advertising wedge, Canadian Code of Advertising Standards, Code of Advertising Practice, Defining Advertising goals for Measured Advertising Results, Federal Cigarette Labeling and Advertising Act, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Code of Advertising Practice, ICC International Code of Environmental Advertising, ICC International Codes of Marketing and Advertising Practices, Standard Advertising Register, Standard Directory of Advertising Agencies, Standards of Practice of the American Association of Advertising Agencies, Advertising Association, Advertising Association of the West, Advertising Checking Bureau, Advertising Club of New York, Advertising Council, Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc. 2), Advertising Council, Inc., Advertising Council, Inc., Advertising Council, Inc.

3) рекл. рекламное дело, рекламная деятельность, рекламный бизнес (реклама как вид деятельности безотносительно каких-л. конкретных продуктов; реклама как одна из функций организации)

advertising counsellor [consultant\] — рекламный консультант, консультант по рекламе

advertising expert — рекламный эксперт, эксперт по рекламе

advertising textbook — учебник по рекламе

Syn:

advertising business 1)

See:

above-the-line advertising, below-the-line advertising, flat fee advertising, investment advertising, per inquiry advertising, advertising account, advertising activity, advertising agency, advertising agent, advertising agreement, advertising allowance, advertising analysis б), advertising appropriation, advertising assistant, advertising audit, advertising brief, advertising broker, advertising budget, advertising business, advertising campaign, advertising canvasser, advertising claim 2) б), advertising club, advertising code, advertising community, advertising company, advertising competition 1) б), advertising contract, advertising contractor, advertising control, advertising cooperative, advertising copywriting, advertising cost, advertising coverage, advertising customer, advertising department, advertising director, advertising directory, advertising drive, advertising effect, advertising effectiveness, advertising efficiency, advertising environment, advertising ethics, advertising exchange, advertising executive, advertising expenditures, advertising expenses, advertising exposure 1) б), &3, advertising factor б), advertising firm, advertising guide, advertising industry, advertising injury, advertising landscape, advertising legislation, advertising leverage, advertising liability, advertising linage, advertising literature 2) б), advertising man, advertising management, advertising manager, advertising method, advertising mix, advertising monopoly, advertising network, advertising objective, advertising office, advertising operation 1) б), advertising order, advertising outcome, advertising outlay, advertising output, advertising people, advertising performance, advertising personnel, advertising plan, advertising planner, advertising planning, advertising portfolio, advertising practice, advertising practitioner, advertising professional, advertising programme, advertising purpose, advertising rate, advertising register, advertising representative, advertising research, advertising restrictions, advertising sales agents, advertising schedule, advertising section 1) б), advertising self-regulation, advertising services, advertising specialist, advertising spending, advertising statistics, advertising strategy, advertising substantiation, advertising support, advertising talent, advertising theory, advertising value, advertising variable, advertising weight, media buy, copywriting, advertology

* * *
реклама, рекламирование: использование печатных, теле-, радио- и иных посланий, оплаченных рекламодателем, для благоприятного воздействия на потенциальных покупателей товара или клиентов.
* * *

размещение объявлений; размещение рекламы; рекламирование
. . Словарь экономических терминов .
* * *

Международное страхование

реклама

эмоционально окрашенная информация об основных характеристиках отдельных видов страхования и страховых операций с целью формирования устойчивого спроса на страховые услуги

-----

Реклама

реклама

средство распространения информации и убеждения людей через прессу, телевидение, радиовещание, объявления, плакаты и другим образом

Англо-русский экономический словарь > advertising
16 advertising

1. n рек., марк. рекламування; реклама; 2. рекламна діяльність; 3. рекламне оголошення; a рекламний

1. оплачене ідентифікованим спонсором поширення через ЗМІ інформації про товари, продукцію (product), послуги (service¹), ідеї, марки (brand), яка спрямована на цільову аудиторію (target audience) і покликана стимулювати попит на ці товари, послуги тощо; ♦ рекламування як один із компонентів маркетингу (marketing communication) поділяють на два основні види: рекламування для створення популярності організації (institutional advertising) і рекламування продукції (product advertising); 2. комерційна діяльність зі створення, розповсюдження та продажу реклами (advertisement); 3. рекламне оголошення (advertisement)

═════════■═════════

above-the-line advertising реклама з агентською знижкою; accessory advertising допоміжна реклама; advance advertising попередня реклама; adversary advertising реклама, що протидіє; advocacy advertising рекламно-пропагандистська кампанія; airline advertising реклама авіакомпанії; aisle advertising реклама у проході між полицями в крамниці; annoying advertising подразлива реклама; audiovisual advertising аудіовізуальна реклама; auditory advertising акустична реклама • звукова реклама; auxiliary advertising допоміжна реклама; bait advertising спокуслива реклама; bait and switch advertising реклама із мерехтливою принадою; bank advertising банківська реклама; bargain-basement advertising реклама, яка пропонує товар за низькими цінами; below-the-line advertising рекламні замовлення, які не дають агентської знижки; beverage advertising реклама напоїв; billboard advertising щитова реклама; block advertising блокова реклама; borax advertising настирлива реклама; brand advertising рекламування марки • рекламування торговельної марки; brand image advertising реклама товарної марки; brand name advertising реклама торгової назви фірмової марки; broadcast advertising рекламування засобами радіо; burst advertising короткострокове раптове рекламування; business-to-business (B-B) advertising реклама для підприємств; cable advertising реклама на кабельному телебаченні; cause-and-issue advertising проблемна реклама • реклама, яка спрямована на суспільні проблеми; cinema advertising кінореклама; classified advertising реклама, згрупована у рубрики; commercial advertising торговельна реклама • комерційна реклама; commodity advertising рекламування товару; comparative advertising реклама, розрахована на дискредитацію товару конкурента; comparison advertising порівняльне рекламування; competitive advertising конкурентне рекламування; concept advertising реклама задуму • реклама ідеї; consumer advertising рекламування споживчих товарів • споживча реклама; contemporary advertising сучасна реклама; controversial advertising суперечлива реклама • дискусійна реклама; cooperative advertising спільне рекламування; corporate advertising рекламування організації • рекламування для створення популярності організації; corrective advertising реклама, яка виправляє помилкову інформацію або помилкове враження; coupon advertising купонна реклама; creative advertising творча реклама; crossruff advertising колективна реклама; current advertising поточне рекламування; deceptive advertising облудна реклама • реклама неякісних товарів • неправдива реклама; demonstration advertising наочна реклама • переконлива реклама; denigratory advertising ганебна реклама конкурентів • ганебна реклама; direct advertising пряме рекламування; direct-mail advertising пряма поштова реклама; directory advertising рекламні оголошення в довідниках; direct response advertising пряма поштова реклама; display advertising вітринно-виставкове рекламування; domestic advertising рекламування місцевих товарів; effective advertising ефективна реклама; endorsement advertising рекламування з підтримкою; entertaining advertising розважальна реклама; ethical advertising етичне рекламування; existing advertising поточна реклама; expensive advertising дорога реклама; eye-catching advertising яскрава реклама; factual advertising реклама, яка обґрунтована фактами; false advertising облудна реклама • неправдива реклама; fashion advertising реклама моди; film advertising кінореклама • реклама з допомогою кінофільмів; financial advertising фінансове рекламування; flexform advertising реклама довільної форми; follow-up advertising повторна реклама; food advertising реклама харчових продуктів; foreign advertising закордонна реклама; fraudulent advertising шахрайська реклама; free advertising безплатна реклама; front-page advertising реклама на титульній сторонці; general advertising реклама на широку публіку; generic advertising рекламування групи товарів; global advertising всесвітня реклама; government advertising реклама від імені урядових органів • урядова реклама; grocery advertising реклама бакалійно-гастрономічних товарів; graphic advertising графічне рекламування; group advertising групова реклама; hard-sell advertising наполегливе рекламування • агресивне рекламування; heavy advertising інтенсивна реклама; high-pressure advertising настійне рекламування • агресивне рекламування; house advertising власне рекламування фірми • внутрішньофірмове рекламування; hype-type advertising гучне рекламування; image advertising рекламування образу • рекламування іміджу; impact advertising спонукальна реклама; indirect advertising непряме рекламування; indirect-action advertising реклама непрямого впливу; industrial advertising промислове рекламування; inferior advertising неякісне рекламування; information advertising реклама, насичена інформацією • інформаційна реклама; in-house advertising власне рекламування фірми • внутрішньофірмове рекламування; initial advertising початкова реклама; innovative advertising новаторське рекламування; institutional advertising рекламування організації • рекламування для популяризації організації; international advertising міжнародне рекламування; interstate advertising рекламування для міжштатного розповсюдження; introductory advertising вступна реклама; investor-solicitation advertising рекламування для зацікавлення вкладників; issue advertising реклама, яка висвітлює суспільні проблеми; journal advertising рекламування в спеціалізованих виданнях • рекламування в журналах; keyed advertising шифроване рекламне оголошення; large-scale advertising великомасштабне рекламування; launch advertising упроваджувальна реклама • реклама впровадження товару • реклама, що оголошує про випуск нового товару; legal advertising правове рекламування; litter-bin advertising рекламування на сміттєвих урнах; local advertising місцеве рекламування; long-term advertising довгострокове рекламування; low-pressure advertising ненав'язливе рекламування; mail-order advertising рекламування торгівлі «товари поштою» • реклама, передана поштою; magazine advertising журнальне рекламування • рекламування в журналах; mail advertising рекламування поштою • реклама, передана поштою; mass advertising масове рекламування • реклама масового охоплення; mass media advertising рекламування в засобах масової інформації; misleading advertising оманливе рекламування • неправдиве рекламування; mobile advertising реклама на транспортних засобах; multimedia advertising рекламування, що користується кількома засобами масової інформації; multinational advertising багатонаціональна реклама; name advertising реклама назви • реклама-назва; national advertising національне рекламування; natural break advertising рекламування в перервах між програмами; newspaper advertising газетна реклама; novelty advertising рекламування новинок; objective advertising об'єктивне рекламування; offbeat advertising нешаблонне рекламування • оригінальне рекламування; off-season advertising рекламування в міжсезонні • позасезонне рекламування; on-target advertising цілеспрямоване рекламування; opinion advertising експертна реклама; oral advertising усне рекламування; outdoor advertising вулична реклама; out-of-home advertising надвірне рекламування; package advertising реклама на упаковці; packaged-goods advertising рекламування фасованих товарів; persuasive advertising переконливе рекламування; point-of-purchase advertising рекламування на місці продажу-купівлі; point-of-sale advertising рекламування на місці продажу-купівлі; political advertising політична реклама; position media advertising вуличне рекламування; postal advertising поштове рекламування; postcard advertising реклама на поштових картках; poster advertising плакатне рекламування • реклама за допомогою плакатів; postmark advertising реклама на поштовому штампі; premium advertising високоякісна реклама; prestige advertising престижне рекламування; price advertising реклама цін; primary advertising основне рекламування; print advertising друковане рекламування; private sector advertising рекламування приватного сектору; problem-solution advertising рекламування щодо розв'язання проблем; producer advertising реклама від імені виробників; product advertising рекламування продуктів; product-centred advertising реклама, яка робить наголос на товарі; product-comparison advertising реклама на основі порівняння товарів; professional advertising професійне рекламування; promotional advertising заохочувальне рекламування • реклама, що заохочує попит; radio advertising радіорекламування; recruitment advertising реклама вакансій; regional advertising районне рекламування • регіональне рекламування; regular advertising систематичне рекламування; reinforcement advertising підсилювальне рекламування; repeat advertising повторне рекламування; retail advertising рекламування роздрібної торгівлі; sales advertising рекламування для збуту; screen advertising екранне рекламування; seasonal advertising сезонне рекламування; selective advertising добірна реклама; semi-display advertising тематичне вітринно-виставкове рекламування; short-term advertising короткострокове рекламування; show-window advertising вітринне рекламування; sky advertising повітряне рекламування; soft-sell advertising ненастійне рекламування; space advertising ілюстративно-зображальне рекламування • зображальне рекламування; split-run advertising рекламування з розбиттям тиражу; spot advertising рекламування у вставці; still-life advertising натюрмортне рекламування; store advertising реклама крамниці; strategic advertising стратегічне рекламування; subliminal advertising рекламування, спрямоване на підсвідомість; successful advertising успішне рекламування; superior advertising реклама вищої якості; tactical advertising тактичне рекламування; target advertising цілеспрямоване рекламування; teaser advertising подразливе рекламування; tie-in advertising супровідна реклама; tombstone advertising коротке рекламне оголошення інформаційного характеру; trade advertising торгова реклама • рекламне оголошення в торговельному виданні; trademark advertising реклама торговельного знака; traditional advertising традиційне рекламування; transit advertising реклама на транспорті; truthful advertising правдива реклама; unacceptable advertising неприпустима реклама; unfair advertising несумлінне рекламування; untruthful advertising неправдива реклама; vertical cooperative advertising вертикальна спільна реклама; viewpoint advertising рекламування точки зору; visual advertising зорова реклама; vocational advertising реклама, розрахована на професіоналів; word-of-mouth advertising реклама, яка твориться споживачами • реклама з уст в уста; written advertising письмове рекламування; year-round advertising цілорічне рекламування; yellow-pages advertising; zero-based advertising реклама з нуля

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advertising account рахунок за рекламу; advertising activities рекламна діяльність; advertising agency рекламне агентство; advertising agency network мережа рекламних агентств; advertising agent рекламний агент; advertising aids рекламні матеріали; advertising allowance знижка для компенсації витрат на рекламування; advertising and publicity реклама і пропаганда • реклама і популяризація; advertising appeal привабливість реклами • рекламна концепція; advertising budget кошторис на рекламування; advertising campaign рекламна кампанія; advertising consultant порадник з рекламування • консультант з рекламування; advertising contract рекламний контракт; advertising copy рекламний текст; advertising costs витрати на рекламу; advertising department рекламний відділ; advertising director директор рекламного підприємства; advertising effect вплив реклами; advertising effectiveness ефективність реклами; advertising effort рекламна діяльність; advertising expenses витрати на рекламу; advertising expert спеціаліст з реклами; advertising exposure рекламний контакт; advertising film рекламний фільм; advertising industry рекламна галузь; advertising literature рекламне видання • рекламні проспекти; advertising malpractice зловживання в галузі реклами; advertising manager керівник рекламного агентства; advertising material рекламний матеріал; advertising media засоби рекламування; advertising medium засіб рекламування; advertising price рекламна ціна; advertising profit прибуток з рекламування; advertising rate рекламна ставка; advertising registers рекламні довідники; advertising research дослідження у галузі рекламування; advertising revenue дохід з рекламування; advertising slogan рекламний слоган; advertising space місце на рекламу; advertising spot рекламна вставка на телебаченні або радіомовленні; advertising standards норми рекламування • стандарти рекламування; advertising standards authority орган стандартизації в галузі реклами; advertising value вартість реклами; advertising weight ефект реклами; to arrange advertising організувати рекламу; to do the advertising виготовляти/виготовити рекламу; to finance advertising фінансувати рекламу

advertising¹ ‡ A. four principles of marketing (386)

пр. publicity

▹▹ advertisement

▹▹ promotion¹

* * *

розміщення оголошень; розміщення реклами; рекламування

The English-Ukrainian Dictionary > advertising
17 media

рек. засоби реклами; засоби поширення реклами

канали зв'язку, через які поширюється інформація, реклама (advertisement); ♦ засоби реклами розподіляються на чотири основні категорії: засоби друкованої реклами (print media) — газети, журнали, бюлетені тощо; засоби мовлення / електронні засоби поширення інформації (broadcast media/electronic media) — телебачення, радіо тощо; засоби зовнішньої реклами (out-of-home media) — напр. рекламний щит, плакат; засоби прямої поштової реклами (direct-mail media) — каталоги та інші друковані матеріали, що розсилаються поштою на підставі списків, які закуповують рекламодавці

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advertising media засоби реклами • засоби поширення реклами; advertising-subsidized media засоби поширення реклами, субсидовані за рахунок реклами; advertising-supported media засоби поширення інформації, які користуються підтримкою реклами; audience-supported media засоби інформації, які фінансуються за рахунок аудиторії; basic media основні засоби реклами; broadcast media засоби теле-, радіомовлення • засоби мовленнєвої реклами; consumer(-interest) media засоби реклами, розраховані на широкого споживача; costly media дорогі засоби реклами; direct media засоби прямої реклами; direct-mail media засоби прямої поштової реклами; display media ілюстративно-зображальні засоби реклами • аудіовізуальні засоби реклами; electronic media електронні засоби поширення інформації; ethnic media засоби реклами, розраховані на охоплення етнічних груп • засоби реклами етнічної спрямованості; indirect media засоби знеособленого рекламного виходу; industrial media засоби реклами, орієнтовані на сферу промисловості; international media міжнародні засоби поширення реклами; local media місцеві засоби реклами; marketing media засоби поширення маркетингової інформації; measured media засоби реклами, охоплені статистичним обліком; national media загальнонаціональні засоби реклами; out-of-home media засоби зовнішньої реклами; passive media засоби реклами пасивного сприймання; primary media основні засоби реклами; print media засоби друкованої реклами; published media засоби друкованої реклами; recruitment media засоби реклами працевлаштування; selective media добірні засоби реклами • засоби реклами вибіркового впливу; space-organized media засоби реклами, орієнтовані на використання простору площі; specialized media спеціалізовані засоби реклами; supporting media допоміжні засоби реклами; time-organized media засоби реклами, організовані за часовим принципом; visual media візуальні засоби реклами; wall media засоби настінної реклами

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media analysis аналіз рекламної діяльності; media buy купівля місця і часу в засобах реклами; media buyer рекламний агент • спеціаліст із засобів поширення реклами; media buying купівля послуг засобів поширення реклами; media centre центр реклами; media class категорія засобів реклами; media combination комбінування різних засобів реклами; media consumption користування засобами реклами; media coverage зона впливу, яка покрита засобами реклами; media department відділ засобів реклами; media director директор відділу засобів поширення реклами; media insertion schedule розклад рекламних оголошень; media investment асигнування на засоби реклами; media market ринкова зона, яка охоплена засобами реклами; media mix комбінування засобів реклами; media objective формування мети поширення реклами; media plan план користування засобами реклами; media planner укладач плану користування засобами реклами; media planning планування користування засобами реклами; media reach охоплення засобом реклами; media research дослідження засобів реклами; media survey обстеження охоплення засобами реклами; media vehicle розповсюджувач засобів реклами; to carry out media analysis виконувати/виконати аналіз рекламної діяльності; to carry out media planning виконувати/виконати план користування засобами реклами

The English-Ukrainian Dictionary > media

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